While most cookies are harmless and actually help in providing a better user experience for the users, they can also be a cause for the users' online privacy. Many websites use the values stored in the cookies to create a users profile based on their activities online which also may include personally identifiable data. While these data are helpful in creating a more personalized browsing experience for the user, these data are sometimes also shared with third-party service providers.
So, it is necessary for the websites to be clear and transparent about the cookies that they use and the users also have the right to know that their activities are being tracked what is being done with it.
Even though we can argue that the cookies only collect the data that the users have voluntarily given while browsing through the internet, most of the time the users are not aware that these activities, whether searching for something online, or clicking on an ad, or marking your preferences like in social media etc., that they do online is stored in any form. And many times users may not even be aware of cookies and what they are. So it is the responsibility of the websites to inform the users about the information collected.
- The document should be concise, transparent, accessible, and written in plain and clear language.
- The purpose of each cookie used on the website should be clearly stated.
- The duration for how long each cookie is installed on the users' browser should be mentioned.
- Clearly explain where the data is stored and with whom the data is shared.
- Should explain how to reject or opt-out of the cookies.
Some of the examples of cookie policies that check the above criteria are listed below:
There is no escaping the fact that websites, whether or not based in the EU need an update to their cookie policies and they need to comply with the law. All the websites now have to keep in mind the fact that it is the users' data that are collected and they should have the absolute control over it. The cookies policies of a website should be then crafted with the users in mind.
Please note that while we make it a point to deliver the most accurate information possible, this article, however, should not be treated as legal advice. The website owners should seek legal advice if needed to know what is best for their website or app depending on which further actions may be required to fully comply with the law.